Our recipe for success begins with gaining extensive knowledge of our customers and clients, including an understanding of onsite values, behaviors, routines and preferences, along with lifestyles and priorities beyond the food and service categories. We do this through our multi-level Onsite Insight model, which assesses guest preferences and surface opportunities, as well as helps to gain an understanding of priorities and habits as it relates to the local dining experience.
Supplementing our Onsite Insight process, we keep current on global consumer mega-trends, values, behavioral drivers and generational dimensions that enable us to identify key aspects that appeal to and resonate with customers. Our goal is to blend the onsite research with emerging consumer trends and culinary innovations to deliver customized product and service solutions aligned with customer values.